Start with nothing
Describe your audience and Candor searches for published data: government statistics, industry reports, peer-reviewed research, professional association data. Specific, citable sources, not generic AI knowledge.
Qualitative synthetic user research that follows the conversation.
Candor builds synthetic users from real evidence you can open and check, then lets you interview them. Use it to sharpen your questions before you spend a recruiting budget.
See how it worksLive interviewKevin Marsh· VP Marketing, enterprise
objection surfaced
InterviewerGuide · Q3
I've just shared the AI campaign-brief concept. What's your first reaction?
Kevin Marsh
On paper it sounds useful, I'll give you that. But we already pay for 23 tools and my team actually uses maybe nine of them.
InterviewerFollow-up
You said your team actually uses maybe nine of them. Walk me through what separates those nine from the rest.
Kevin Marsh
They killed something. Every tool we still use replaced a worse workflow. Our brief process lives in decks and email today. If this doesn't kill that entirely, it's tool number 24.
↳ Objection surfaced
Adoption risk beats feature value · a new tool must replace, not add
Synthetic participants, generated from real evidence. Every profile field carries a label saying what evidence is behind it.
How it works.
Describe who you want to understand.
Tell Candor about your target audience: who they are, what they do, whatever matters. Upload any context documents or research you've already done, or start from scratch. Candor finds published evidence about this population and builds synthetic participants from it.
Built from real evidence you can check, not AI imagination.
Participant attributes are labelled with the kind of evidence behind them, so you can see what you can check. How much evidence Candor has to work with depends on what you bring.
Upload your own documents
Customer interviews, support tickets, survey data, market reports, internal briefs, whatever you’ve already got. Your documents take priority over web evidence. The more context you bring, the sharper the participants.
Tell Candor what you want to learn. It suggests the right approach.
You don’t need to know research methodology. Describe what you’re trying to figure out and Candor recommends a study type, builds the interview guide, and adapts the synthesis to match.
What does this audience care about?
Surface the real pains, frustrations, and unmet needs before you scope a solution. Open-ended interviews with participants who hold their own context and push back on your assumptions.
Is this problem worth solving?
Pressure-test whether a specific problem is real, painful, and worth building for. Cut the problems your team is over-indexed on. Surface the ones you missed.
What do people think of this?
Test a product, feature, name, value prop, or message before you commit. Find out which ideas resonate, which fall flat, and why. Cut the unpromising ones in hours.
What's the right price?
Test a new tier, a packaging change, or a launch price before it goes live. See how different participants react and where willingness-to-pay breaks.
Built to interview like a researcher.
Candor’s interviewing methodology has been infused with research rigor from decades of research conducted across academia, UX, consulting, and venture building.
Try for FreeIt follows up uniquely per participant.
Other platforms treat the interview as an afterthought
Most synthetic research tools invest in building the audience and then march every participant through the same questions in the same order. The interview is a formality between participant generation and the report.
Candor's interviewer adapts to each participant
It follows up uniquely per participant, lets go of the guide when the conversation goes somewhere interesting, and knows when a topic has been explored enough to move on instead of grinding through a checklist.
It surfaces things you didn't think to ask about
When a participant says something unexpected, Candor follows the thread. Some of the most valuable findings come from problems that weren't in the interview guide at all.
Get a report you can action.
Candor synthesizes every interview into a clear report: what came through strongly, what didn’t, and where participants disagreed. The full interview transcripts come with the report, so you can check any finding against what was said.
What people are saying
“This is better than what I’ve gotten back from real user researchers working on a six-month project.”
Justin Smith · Senior Product Manager
“By far the best qualitative research tool I’ve used.”
Robyn Bolton · milezero
“We were surprised by how thoughtful the responses were, and we appreciated that everything was vetted with real evidence.”
Evan Tindle · Product Designer, AngelEye Health
What else sets Candor apart.
- 01
Business buyers and everyday consumers are modeled differently
A procurement lead evaluating enterprise software and a consumer making an impulse purchase don't think the same way. Candor models them with distinct personality profiles, decision frameworks, and buying triggers.
- 02
Participants remember what they told you
Interview a participant today. Return with a new concept whenever you're ready. They carry their earlier interviews with them: the stories they told, the opinions they shared, the decisions they described.
- 03
Participants that push back
Real people don't agree with everything you say. Candor's participants hold positions, disagree with each other, and stay in character. No generic AI agreeableness.
- 04
A critic checks every response
A separate critic reviews every participant response against their prior statements and the underlying evidence. Contradictions get caught before they reach you.
Who it’s for.
Product teams and PMs
Your researchers can run one study a week. You need five. Candor lets PMs interview synthetic respondents themselves, so researchers stay in the deep work that matters most.
Startups and consultants
Move at startup speed without skipping the work. Pressure-test concepts, value props, and pricing before you commit. Consultants: drop it into client engagements as a fast-validation layer.
Research and insights leaders
Your team tests 10 to 50 concepts per project. Most get killed on internal judgment. Candor screens the unpromising ones in hours, so panel budget concentrates on the survivors.
Innovation teams
Your stage gate is in three weeks. The research team can't get to it. Candor gives you decision-grade signal in hours, so you walk in with evidence.
Bring evidence to your next decision.
Start with a free project, or walk through Candor with us first.